Every year, millions of people across the world send holiday cards to friends, family, and business partners or customers. However, why do so many people use this old-fashioned form of communication? The answer is simple: it works! While sending a physical card may seem like an outdated practice in today’s modern society, there are several benefits that make choosing to send holiday cards well worth your time.
Holiday cards are an excellent way of reminding friends and family members how much you care about them. Holiday cards are a special gift that is easy to give, and it does not take much thought on your part to do so. It may seem like a small thing, but when done right, it can have a big impact on your relationship with both current and potential future customers. Here are 10 reasons why I think everyone should send holiday cards this year!
1. They Foster a Personal Connection to a Brand
Holiday cards are the perfect way to establish a personal connection with your customers and make them feel like they have a friend in you. This can increase customer loyalty, repeat purchases, and even referrals from other customers who want their friends and family members to enjoy the same experience.
These cards have been called “the world’s most effective marketing tool” because they help people remember those brands that made an effort to connect with them. They also serve as powerful reminders of how much you care about them and what you can do for them.
2. Prove Your Commitment to the Relationship
Sending holiday cards helps show your customers that they are valued members of your community, allowing you to demonstrate a genuine interest in their well-being. Handwritten messages lend an extra level of personalization to the cards, helping people understand how much you care about them and making it clear that your company’s success is their success.
3. Create an Emotional Connection
Holiday cards can serve as a physical representation of affection for someone or something that has come into your life during the past year. When done correctly, these cards can prompt an emotional response in the intended recipients, helping you get your message across and enhancing customer loyalty.
4. They Help to Reinforce Brand Culture
Holiday cards are also a great way of reinforcing your company’s values and identity for new employees. When they see the message of goodwill that you share with your clients, it helps them feel part of the team. This, in turn, helps in the development of a more favorable corporate culture and brand image.
5. They are Cost-Effective
Sending holiday cards is a more affordable choice than outfitting your employees with new uniforms or spending thousands of dollars on advertising campaigns that may or may not prove beneficial for your company’s bottom line. Moreover, you can keep costs down by sending out a single card to everyone or even personalizing each card with the recipient’s name.
6. Make Someone Smile
It’s easy to get caught up in the hustle and bustle of everyday life. It can be hard to make time to call a friend or family member, let alone send them something special for the holidays. Holiday cards help you stand out from the crowd and show your support for those important people in your life. Sending a card helps brighten the recipient’s day and can even help improve their outlook on life.
7. They Express Gratitude and Appreciation
Sending holiday cards is a great way of saying thank you and letting your customers know what you expect from them during the next year. It’s also nice to stay in touch with someone who has done you a favor, and even nicer when you give them something in return. You can also make additional contact by sending them a follow-up email or phone call.
8. They Provide an Excellent Branding Opportunity
A holiday card is a few times you get to market your brand with no interference from competing messages each year. Unlike other forms of direct marketing, this campaign is one that most people won’t immediately delete or toss aside without opening. And if done correctly, they can serve as viable vehicles for direct selling and increased customer loyalty.
9. Allow You to Connect with Your Customers on a Personal Level
When you send holiday cards to your customers, they see you as a brand they can trust and respect. This helps them feel more at ease with you and your business, which provides an excellent opportunity for converting sales. It also helps them feel good about what you’re selling.
10. They Connect you to Memories of Loved Ones
For some people, the holidays are a time of sadness and loss because loved ones who have passed away aren’t around to share the season with. Holiday cards help bridge that gap by connecting you to memories of happier times and loved ones who are no longer with us. These can be great gifts for older relatives who may not share your interests but want to know how you’re doing.
Final Thoughts
As you can see, holiday cards are more than just a way of expressing your personal feelings to customers and clients. There are also opportunities to strengthen customer loyalty, improve corporate culture and brand identity, reinforce values, stay in touch with key contacts, or make someone smile. If done correctly, sending holiday cards can help improve overall business success.
Furthermore, holiday cards can help you show your employees that you care about them and their families. In addition, creating a friendly and inviting work environment can give your company a great deal of flexibility when attracting top talent during the next hiring season.
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Have a great day 🙂
